Being MIA is OK
OK. In case you haven't noticed, I've been MIA for the last month with my Social Media and blog posts. That's OK.
As business owners, we read a lot of marketing information that states we need to be consistent in our postings. I do agree with this. We need to be consistent in our advertising. We must be consistent and constantly aware of what is happening in the field and sharing. Not being an individual specializing in marketing makes it a little bit more complicated, especially when you have a tight budget and are trying to make every dollar spent count.
I had a marketing plan. It was a well-developed plan that we adjusted every two months and planned two months out. It was an aggressive plan. It would and did take up most of my non-client allotted time. I worked on the marketing plan for a year and a half before I walked to June and smacked into a wall. I was done. I wanted to focus on my job. I wanted to focus on my work. I did not want to focus on my marketing plan, which I had not planned for the next two months. I didn't have the funding to hire someone to do my firm's social media and marketing. We are pulling back in anticipation of a possible recession. It was on me to the marketing, and I was just tired. I got overwhelmed. I had a new client, a vacation planned, and my birthday that month. Ultimately, I decided the best thing I could do for myself and my business was to take a small step back from the marketing side and let it ride out.
This blog doesn't have tips, tricks, or ways to avoid burnout. This blog post is about being transparent as a business owner, whether that business is in accounting, bookkeeping, retail, or any other form of service or retail service. I recognized the signs of burnout in me regarding the social media side. I was struggling to find pride in the posts I was making. I was struggling to find truth in the services I was providing, and I thought this was not what I wanted. I wanted to be a bookkeeper, an accountant, and work with clients. I didn't want to spend all of my time doing marketing, blog posts, and writing. After giving it some thought and working through May on our summer promotion, I decided to let that promotion run all summer and do marketing around It at times. I chose not to drive this promotion forward with much funding, only essential marketing. In truth, I want to have conversations with clients and potential clients about their needs in bookkeeping in general.
It is after July 4th, and we are back in the seat, and I'm ready to start creating. I'm glad to start putting more effort into marketing and driving my practice. I have a slew of new ideas to work through on what I want to share on my media platforms. I have a better-developed marketing budget and plan. I'm a lot clearer on where I am headed and have a more straightforward path for the marketing
When I went MIA, I felt guilty. I felt lost. I felt unproductive, like no, I put all this hard work, and it was going to waste. I worked through the guilt, and I've returned stronger for it. I have better ideas. I have a more conscious presence. I know what I want and what to do to get it. I've always known that it just got lost behind the dredge of marketing. I learned that it was OK for me to take a break. It didn't make or break my business. It didn't hurt my finances. What it did was put me in a better mindset as a business owner.
It's OK to take a brief break from your social media and marketing campaigns. It's OK. Taking care of the owner is just as crucial to the business. So in closing, follow us on Facebook, Instagram, and LinkedIn @clebookkeeping. As always, if you have questions, reach out to us.
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